If you've ever walked into a gym or walked through a college ballgame, chances are you've encountered some form of incentive marketing platform. Almost every major airline has a corporate credit card that is given out to frequent travelers, usually at the beginning of each season. These cards usually offer big savings on tickets, as well as other special offers, but they're also awarded for every person that uses the card. Those who use the card often get some great benefits, including flight miles and free tickets. If you're a student-athlete, incentives can include entry into a bowl game or other contests.
Why is it so effective? Well, as humans, we always want something for nothing and if you can give something away without expecting something in return, you'll find that your motivation levels are much higher. With the current economic crisis, marketers are realizing that their best way to attract new customers and drive up sales is to offer incentives for doing business with them. You can make money from just about any type of business, as long as you know how to reach out to potential customers.
But where do you start? Incentivized marketing works best when you use multiple methods to attract customers and keep them on your website. When you need a quick hook, there are plenty of companies that can help with your goal.
Some of the more common methods being used by incentive marketing platform include:
Pay Per Click – Most companies will tell you that pay per click is the most effective way of making sure that people see your advertisements. The problem is that it's very expensive. However, there are many companies that can create custom pay per click advertisements that will fit your site perfectly. These advertisements work much like banner ads. When someone clicks on an ad, they are not actually paying for the service, but since you've managed to place an ad on the right site, they are coming to your site. This creates a win-win situation for both you and the visitor.
Rebates and Gifts – If you're already getting some good results from your regular PPC campaigns, consider offering customers the option of signing up for a free product or service. Some products are free to those who visit your site, but others require that they spend a certain amount of money before they receive the item. Most credit card companies allow this type of incentivized marketing because it increases their profit margin. The only downside to these offers is that many potential customers will see a reminder on their bill that they must spend money before they can qualify. If this appeals to you, then keep this in mind when looking for a credit card company to work with.
Affiliate incentive programs – Many affiliate companies offer their members the opportunity to participate in affiliate incentive programs. When you sign up as an affiliate, you agree to sell their products for them. Incentive programs such as these work well with high converting sales pages. Incentive programs such as these can be very effective if you know how to create good content around the product you are selling. If you want to increase your chances of success, always use good customer service practices when working with your affiliate company.
Social media – By using incentives and affiliate programs, you can target a specific audience that shares the same values that you do. By reaching out to this audience, you are showing them that you truly care about their interests. By regularly communicating with your customers, you can develop a relationship with them that can lead to increased sales. Most social media sites are used by businesses and marketers to promote their products and services.
The best way to make money online is to create websites and products that solve problems for your customers. However, it can be difficult to do this unless you are willing to invest the time and effort that are required. By using incentive promotion methods, you can increase your sales while taking on less work. This method has been proven to be extremely effective, and it works great with social media. By taking advantage of social media and incentive promotions, you will see your business improve.