Marketing has undergone great change than it has gone in the previous years. A recent surge in the use of smartphones has increased the online activity of users. With the increase in users' online activity, companies have also started to notice this trend and aligned their marketing strategies accordingly.
Digital marketing companies have shifted their base from mass media to online media. Everything has been digitalized. Companies can record what you do and are aware of where you are. This effectively helps them target their brand appropriately. To know more about promotional marketing companies visit https://www.samitpatel.net/.
Image Source: Google
Social media marketing just got smarter. Companies are strategically timing the activity on social media. Every update is posted on a particular day, week or at a particular time. This type of internet marketing strategy is devised upon the activities of the followers on social media.
Digital marketing companies have started investing in mobile tools. Desktop sites have been developed to mobile sites and mobile sites to mobile apps. The use of apps has almost risen ten folds in the last three years. This enables the users to connect instantly with the website and interact with it intuitively. Location-based advertisement is providing local information.
The trends that have been emerged in recent times are not a one-off thing. They are here to stay and there will be constant advancements and upgradations in them. Marketing will get more and more intrusive and personalized based on the activities of users.