Marketing and Advertising

The Guide on Instagram Filters

An Instagram filter is a feature on the social platform that allows you to edit your pictures with one click, by simply applying pre-set edits, stickers or Gif’s to the image that Instagram has created for you.

Whether you are new on Instagram, stuck on choosing the best Instagram filters or not sure how to use filters. Here is a guide and some essential rules on how to use instagram filters. You can also look for website if you want to buy instagram filters online. So, get ready to take your Instagram images to the next level.

3 essential rules for Instagram filters

While Instagram filtering seems easy and fun, it is important to not get carried away with it, especially for marketers using their feed to convert followers into customers. Check out these guidelines to ensure that the instagram filter you are using matches with your business goals.

Do not over-filter your pictures

While exploring the filter, you will notice that Instagram gives you more editing option even after applying a filter, just like to blur the certain areas, increasing the saturation or adding a tilt shift. There features are really fun to play with and really cool. It might not look good if you use harsh colors due to over-saturating the image. So keep your picture original rather than dampen it.

Be consistent

Consistency has also proven statistically to be successful for marketers. Your Instagram feed needs to feel consistent so that users are not put-off by mixed messages from your business. 

Make sure your Instagram filter choices stay On Brand

Lastly, make sure the filters you chose stay on brand. This is regarding your entire company brand is related with. Make sure to observe your other marketing images and ensure new ones take on a similar look so leads do not feel confused when seeing you outside of Instagram.