You may have heard that implementing a CRM solution has a high ROI (Return On Investment). CRM software is worthwhile for any business, large or small, and the advantages are numerous.
Here are the top four things CRM software can do for your business:
1. Streamline manual processes CRM software ensures that leads are not lost on tiny slips of paper, stored in separate excel spreadsheets, or sitting standalone in an email client. All leads are inputted into the sales software immediately to automate the acceleration of the sales cycle process.
2. Provide easy data sharing with a CRM solution, everyone has access to the same platform and the same updated information about a customer.
This eliminates duplication of information and prevents users from maintaining separate databases that can be lost or deleted when they leave the company. Executive management and their team members can easily access identical sales and marketing data.
3. Facilitate departmental systems integration CRM systems offer integration so departments such as operations, accounting, and customer service can access the same information as the users in sales and marketing.
4. Offer mobility and synchronization of data multiple options for remote mobility exist these days, whether accessing data via a VPN (Virtual Private Network); connecting remotely and exchanging data (synchronization), or accessing a database via a web browser from any smartphone or smart device.