A successful direct mail campaign should benefit both sender (company) and receiver (customers). Consumers, in particular, must not forget to check their mail especially if they are looking for special bargains (i.e., discounts, freebies, etc.).
Remember that companies who use direct mail advertising will sometimes send out coupons, which can save you a lot of money even if you are not buying in bulk.
You can opt for direct mail and market via flow services.
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The coupons you have received through direct mail advertising will also save you time and effort. No more waiting in line just to check out the daily coupon sheet, especially if you already have a coupon that entitles you to a certain percentage off your desired item.
With the economy being so unpredictable and all, we should take advantage of great bargains whenever and wherever we can find them. There is no shame in couponing, especially if the coupons that you get are specifically meant for you or your family.
That is, after all, how direct mail offers work. Promotional mail pieces are sent out to a specific slice of the market – a targeted group of consumers who will benefit the most from the offered product or service.
For small businesses, direct mail advertising affords them a less expensive way to get their brand recognized, and mailing coupons, at least from their perspective is certainly a more cost-effective way of getting their marketing message out there compared to renting space for a billboard or paying for airtime (e.g. TV commercials, radio ads).