Successful athletes know that a coach helps them achieve peak performance. Like a star athlete, you have a goal, but you also recognize that a gap exists between where you are now and where you want to be.
A business coach's role is to help you reach your goal faster and more effectively than you would on your own by focusing on the skills, actions, and behaviors necessary to achieve that goal.
How coaching works
Are you an expert in your products and services, but struggle with other operational aspects, such as market development, change management, or personnel issues? Do you possess the technical or professional skills that your company needs, but want to develop as a leader? The reasons for hiring a coach are as unique as your business and so is the coaching process.
An expert business coach tailors his approach to whatever best helps you achieve your goal. Depending on the circumstances, a coach may motivate you to implement what you already know or push you to try something new.
Sometimes a coach will ask you increasingly pointed questions that help you expand your awareness about what is possible or to define the activities necessary to achieve your goal. A coach may go beyond just asking questions and work with you to uncover the issues and formulate the solution. When appropriate, a coach provides you the advice, expertise, and knowledge to advance your progress and success.